Description
How to write product descriptions that sell
One of the best things you can do to make your store successful is invest some time in writing great product descriptions. You want to provide detailed yet concise information that will entice potential customers to buy.
Keep three things in mind:
Think like a consumer
Think about what you as a consumer would want to know, then include those features in your description. For clothes: materials and fit. For food: ingredients and how it was prepared. Bullets are your friends when listing features — try to limit each one to 5-8 words.
Find differentiators
Pepper your features with details that show how the product stands out against similar offerings. For clothes: is it vintage or hard to find? For art: is the artist well known? For home décor: is it a certain style like mid-century modern? Unique product descriptions not only help you stand out, they improve your SEO.
Keep it simple
Provide enough detail to help consumers make an informed decision, but don’t overwhelm with a laundry list of features or flowery language. Densely pack your descriptions with useful information and watch products fly off the shelf.
- Expert opinion
- pics at the Chateau
Earlier vintages:
“Wonderful plummy fruit and liquorice and leather scent. Soft, feathery tannins and just the right amount of mid weight. Not hugely complex, but presses all the right buttons for this level of Bordeaux. Very pleasurable claret.”
Richard Hemming MW, Jancis Robinson.com“Today this is a model estate for Bordeaux, the white wines clean cut and vibrant, the reds increasingly good. And yet they remain affordable.”
Chris Kissack, thewinedoctor.com“Red, pink and white, they are utterly drinkable, each possessing a classic, mouthwatering Bordeaux texture and easy going fruit.”
Oz Clarke
Warranty Information
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap.
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5 Reviews
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Good Product
But also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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It is a long established.
And a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
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To generate Lorem Ipsum
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney
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There are many variations of passages
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Good Product
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.